We’ve all heard the rumors. We’ve all seen the trends.
The question is, how do you include video in your real estate marketing efforts? You make videos of you listings, but it isn’t just about making a video of the interior of the home. You make your real estate videos stand out by including some drone footage.
The great thing about drone video is that it gives potential buyers of the overall impression and view of the property and what surrounds it.
Large Pieces of Property
Obviously, large pieces of property benefit from drone photography. Taking a few photos of the property from the ground can’t give potential buyers a clear impression of the vast expanse of the property. By flying a drone overhead they can get a tour of the entire property.
The same goes for large homes. Why not do one overhead flyover circle? This gives people a view of the entire home from all sides.
Drones today have the ability to take clear, crisp, quality photos. This lets you have options, you can have both video and pictures.
Quality Marketing = Faster Sales
The better your marketing efforts, the faster your listings will sell. People are looking for their future home, but they are still online shopping. You need your marketing to stand out in the sea of properties for sale.
In fact, Real Estate Magazine did a study of the Multiple Listing Service (MLS). Listed properties that include aerial images are 68% more likely to sell than properties that don’t have them.
Having video photography and video not only makes your listings stand out to
Your Clients Want Drone Real Estate Photography
To build on our last point, did you know that 83% of home sellers want thei realtor to create videos and utilize drones?
Have you ever tried to take pictures of a piece of
Well, drones solve this problem. It turns a wall of plants into an attractive privacy feature on the property.
It also can show just how close the property amenities are. Such as a park, or shopping center.
The Data Supports It
- 64% of consumers say that watching a video on Facebook influenced their buying decision
- You have 30 seconds to catch the viewer’s attention
- 43% of watchers will decide if they will keep watching in the first 15 seconds
- videos on social media generate 12 times more shares than text and images combined
- Having a video on your landing page makes it 53% more likely to show up on Page 1 of search results.
- Visitors to a website spend 88% more time on a website that has video
As the data proves, video marketing engages your audience significantly more than text and images. This means more exposure for your listings.
By using video, your listings are more likely to be shared on social media. The more sharing, the more exposure, and the faster you will sell your home.
With video becoming the powerhouse of marketing tools, people are naturally becoming more accustomed to seeing
Tips for Including Drone Real Estate Photography in Your Marketing Strategy
The first thing you need to do is hire a professional. Do not try to take drone footage yourself. There is a lot of practice and skill that goes into creating well framed steady shots.
There is also the requirement of having an FAA UAV operator certificate. You must have this if you plan to fly drones for real estate photography. Do not risk getting in trouble by flying the drone yourself without the certification.
Make sure the drone photographer you hire has the right equipment. Ask to see some samples of the photographer’s work. That way you can get a good idea of what you can expect.
You do not want your photographer to use a drone that simply attaches a cell phone to it.
The best results will come from a drone that has a 3 axis gimbal. This will use a gyroscope to balance the drone’s camera. That way you can achieve smooth sweeping shots.
These drones also have insulation that will stop the camera from vibrating. That way you don’t have a slight shaking in the video.
Finally, expect your drone photography to be more expensive than rgular real estate photography. It takes more time and skill to capture and edit drone photography over traditional photos on the ground.
Do not make your decision based solely on price. This will leave you with a cheap bill, but maybe not the best quality video.
Instead, look at the quality of the video. Choose your drone real estate photography service based on the
Schedule Drone Photography for Your Inventory
Do you have the perfect home that would benefit from drone photography? Schedule a shoot today! Our experienced and knowledgable photographers will ensure you get the right shots to showcase your home.
Contact us today and get started making your real estate inventory stand out.