What Professional Real Estate Pictures can get you 

You hear a professional real estate photographer touting their services and claiming you need them. It’s time to put some facts behind the claims. 

We are going to put facts and dollars amounts behind the claim. After all, we are all here to be successful in business and make money. 

Homes that only have one picture spend an average of 70 days on the market. While homes with 20 images stayed on the market 32 days. 

In today’s world ruled by the internet, 89% of buyers shop online for their next home. You have 20 seconds to grab their attention and make an emotional connection. 

Once you have their attention, your professional high-quality real estate photos will bring you 47% higher asking price per square foot. 

Your iPhone Is Not as Good as a Professional Camera

Sure, cell phone cameras have come a long way over the years. Yes, you can get some great quality photos with one. 

Are they good enough to be considered professional though? Absolutely not. 

Homes that have have been professionally photographed sell for up to $19,000 more. So are you willing to leave that money on the table for the convenience of taking the pictures with your cell phone?  We didn’t think so. 

Where Your Phone Lacks

At first glance, those iPhone images look great. They are rich in color, glossy, have just enough blur to look like Photoshop has taken place. 

Take a closer look and you see where these images start to fail. Zoom in and you will start to see the pixelated details.

This isn’t a big deal when posting to Instagram. It is a big deal when you want to use that image on a website to sell a home. 

You will also find that all that rich color leaves some images looking unnaturally overly saturated. This doesn’t always flatter real estate. 

Finally, your cell phone images lack when it comes to tweaking and adjusting to bring out the full potential of the home. A professional photographer can do this with their photos. 

Paid for Photos and Professional Photography Are Not the Same Thing

Just because your real estate agent paid for pictures to be taken, does not mean they are the professional quality that will help sell your home. 

Hire a professional real estate photographer who will put their skills to use. This means more than just pointing and hitting a button. 

Art Direction 

What do you need art direction for? It’s just pictures of a house right? Wrong. 

You don’t need 100 images of the home. No one is going to sit there and look through all of them. 

Real estate photography is understanding that you have 10 to 20 images to capture the important features of the home. 

Staged Photography 

You need to stage the home for the photos. Buyers form emotional connections with their future home. 

The easiest way to form those connections is to have the home staged. this makes it easier for people for people to imagine themselves living in the home. 

It isn’t enough to just put any old furniture in the home though. Your photographer can help you enough the staging works well for the room. 

You will need to remove all of the personal items. Don’t distract the future owners with pictures of the previous. 

Then you may need to bring in some accent pieces. Replace any furniture that is not neutral and generally appealing to the masses. 

The Right Angles 

Shooting at the right angle is one of the big differences between a good image and a not so good one. Professional real estate photographers understand where to place the camera and at what height. 

The best example of this is bathroom pictures. These notoriously small spaces are difficult to capture completely. 

You either end up with one image of the shower or 100 of every angle. Both of these unfortunate situations can be avoided by hiring a professional real estate photographer who knows the angle to caption the entire bathroom in one shot. 

Scouting Your Shoot

Expect your photographer to prepare for the shoot before they start taking pictures. This does two things. 

First, this saves everyone time inn the long run. No one wants to take twice as long for photography because you realized halfway through another angle is better. 

Second, it ensures that you get every important feature of the home. You don’t want to get the pictures back only to realize that the signature custom built fireplace isn’t well placed in any of the pictures. 

Before beginning a professional real estate photographer will walk around the home. They will look at the features of the home, and the natural lighting. 

They will take sample photos to test how the home looks on camera. They may then adjust the shades, or add their own lighting, and test shoot again. 

Composition 

The correct composition of your images happens thanks to the scouting the photographer did. This is where the right lines and angles happen in the image. 

It is especially important to choose a photographer who has experience shooting architecture. If done incorrectly, your home will end up looking distorted.

Post Production Refining 

The job isn’t done when the photographer finishes taking pictures. A quality real estate photographer will know which pictures to choose to best sell the home. 

Often the best pictures for selling your home are wider, with plenty of space around the subject. You want to have the freedom to crop the image for a particular use without losing anything important. 

Finally a quality photography will enhance the image. They will make sure that the trees, grass, sky, and of course the home are all perfect. 

Hire a Professional Real Estate Photographer 

When preparing to sell a home, the pictures can make or break you when it comes to successfully selling the home. It isn’t enough to just have a lot of pictures. 

You need pictures that are of the highest quality so they stand out. Potential home buyers will more readily imagine themselves in your home with pictures that give them a clear desirable view. 

Your professional real estate photographer can help you find the right light and angles. They will edit the pictures to make them sharp, clear, and saturated to the right amount. 

Book your real estate photography shoot with Lux Image Group today.