Drone photography and video is the future of real estate marketing. If you aren’t using it, then you are falling behind the competition. You are also not speaking to your customers in the way they want.
Nine out of ten buyers start their new home search online. So you need to create listings for your properties online. How do you make them stand out though?
You give them something that they haven’t seen a million times before. I know what you are thinking; this isn’t possible when you’re marketing real estate. A house is a house, right?
WRONG! You can make your homes stand out by giving people a new perspective. This could either by taking an image from a different angle. Or using video instead of images.
Why Video Is Beneficial
Drone footage makes it easier for a buyer to “walk through” a prospective home. It allows them to get a feel for the entire property. This makes it perfect for a large property, has an amazing view, or some other unique feature about it.
It is also useful to include this footage in your home walkthrough video. This way, buyers can have an entire look at the property from outside to in. This opens up your property to buyers who may not have the ability to come to look at the home in person when you host an open house.
Who Benefits from Real Estate Drone Photography and Video?
Drone video is perfect for delivering that “WOW!” factor. This makes it perfect for large, luxury, and unique properties. It is the only way to showcase breathtaking views properly.
Solo agents are multi-tasking pros. It’s impressive how they manage their entire business and get it all done.
This is one area where leveraging the skills of others is the smart option. Trying to film and edit your own images and video will take too much time away from running your business.
Do you specialize in luxury and high-end homes? Then you are doing your properties a disservice. These homes tend to be large and can be the perfect setting for creating impressive drone footage of sweeping views of the outside of the home and grounds.
Another thing to think about is your potential buyers. You want your marketing to appeal to the demographic of buyers. These buyers tend to have the latest technology and are early adopters of trends.
This means that of all people, they are already on the video trend. They also have high expectations for things to be the quality that they are paying for.
If you work for a brokerage, then you have the advantage of volume. You can work with an outside photographer and negotiate rates based on volume. This will make the cost per video lower and open up the range of homes you can use drone video with.
Choosing the DIY Method
Nothing is stopping you from creating your own drone footage. Though you should prepare for the process to be challenging and time-consuming.
The first thing you will need to do is invest in a quality drone. You will need one that allows you to have complete control while also moving smoothly and remaining stable.
A decent drone will cost you anywhere from $1,000 to $10,000. Going with the cheapest option won’t give you smooth, high-quality video.
You also need to think about the amount of time it will take to create your videos. First, you’ll need to spend some time learning how to control your drone. You need to be able to move the drone in smooth, precise movements.
After you learn how to control your drone and you capture your footage, you’ll need to create your video. This will require you to edit the raw footage into a professional-looking video.
Choosing a Professional Photographer
Hiring a professional photographer can take the pressure off of you. It is well worth hiring someone who already has the skills and equipment. That way, you can focus on your competency while they do theirs.
Hiring a professional photographer to do drone footage can cost anywhere from a few hundred dollars to a few thousand. The exact price will depend on the photographer’s experience and the amount of work required to achieve your end goal.
The more editing required, the higher you can expect the price to be.
Balance Quality and Price
When shopping around for a photographer, you need to balance price and quality. Think of it like selecting a wine when you go out to eat. You don’t want to choose the cheapest option on the menu. But you also don’t want to choose the most expensive option, either.
Somewhere in the middle is the perfect balance of price and quality. This will give you the greatest return on investment.
If you find a photographer or company that is priced wildly different from the local market, then you need to do some additional research. Try to find out if they are worth the risk of investment.
Vette Drone Photographers
You can start your search for a drone photographer online. Look for local photographers that offer the service.
Once you have a narrowed down list of photographers, find out what type of real estate drone photography they have experience with. If the photographer is used to taking images for insurance companies, then they may not have the aesthetic skills to give you the images you need.
A photographer that has experience taking drone photography for real estate agents will have an eye for how to effectively showcase the home for sale.
Look at the photographer’s previous work. Does their work look professional? Do they showcase the important specific features of the home?
Start Using Drone Photography and Video for Real Estate
If you aren’t using drone photography and video in your real estate marketing, then we can help! We currently work with real estate professionals to create drone images and video of large and small properties.
We can help you assess your current home inventory and determine which homes would best benefit from drone imagery. We will then capture the essence that makes the home appealing. This could be the vast land, beautiful landscaping, or incredible view.
Contact us today and let us help you!