Think about this, a potential home buyer is looking through countless listings of homes for sale. They look at pictures from the best real estate photographers.

Two things happen to this buyer. One, the pictures start to blend together. They struggle to remember which pictures go to which home. They also struggle to mentally picture how a home is laid out.

Help homebuyers understand and visualize your home better by including a floor plan. This way as they look through the pictures they can associate each picture to the layout of the home.

Buyers Want Information

Home buyers want more information than ever, and they want to find it all online. Millenialls make up 36% of the home buyers, and most of them are first time home buyers.

This is the generation that embraces the internet and expects you, your business, and listed homes to have an online presence.

They aren’t the only ones turning to the internet to find their next home though. About 74% of all home buyers look for their dream home online.

What Buyers Want

To make your listing successful, it needs to appeal and speak to your audience. You do this by giving them what they want.

The first and most important thing is high-quality real estate images. If you want with us, congrats, you’ve got this step covered!

The second important feature is detailed information about the home. So include the basics, home many rooms, bathrooms, square footage, and property size. You can also include unique selling features like vaulted ceilings, crown molding, or original hardwood flooring.

The third most important thing home buyers want is a floor plan. This was more important to them than your recently sold listings, your contact information, and virtual tours.

So now the question stands, are you giving your audience what they want?

Visualization

We’ve all heard the advice that homes sell faster and for more when you stage them. This is because it allows buyers to visualize themselves in the home and form an emotional connection.

The same thing happens when you include a floor plan in your online listing. A potential buyer can use the floor plan to visualize themselves and their family living in the home.

They can look at the floor plan and map out who will get what room. Or how their furniture will be placed in each room.

The more a potential buyer imagines themselves in the home, the bigger that emotional bond grows. This ultimately increases the chance of your sale.

People Like Easy

Let’s face it, it’s hard to remember every specific detail about every home you view. This leaves potential buyers questioning or confusing the layout of a partifular home.

This is further confused by the fact that not every home listing includes a floor plan. So by including one for your home, you increase the chance that a buyer will correctly remember your home.

Close the Deal

Most buyers know whether or not they want a home before they ever see it in person. This is especially true if you hire the best real estate photographers.

The high quality photos draw them in, make them fall in love. But it’s the floor plan that closes the deal.

After a potential buyer falls in love with the photos of the home, they want to know if the home functionally provides what they need. The floor plan will tell them if the closet is big enough, or if the bathrooms are in the right place.

They can get a feel for how the home flows. Prospective buyers will know what to expect at the showing. This helps focus your time by only doing showings for those who are serious. It also increases your chance of the showing leadings to a sale.

Highlight the Assets

Does your home have a unique feature that can be showcased in the floor plan? Maybe the home is extremely open, making it perfect for the couple that wants to entertain.

Maybe instead the floor plan will draw attention to the extra rooms that can function as an office, home gym, or nursery. This “extra” rooms are hard to photographer when empty, but shine when a potential buyer sees the space on a floor plan.

Why They Aren’t Used

The sad fact is that many real estate agents don’t use floor plans in their listings because of their lack of availability. Often, they are long lost with the original owner of the home.

This is why you see them in listing for new construction. The builder has all of the floor plans while they are building.

Expensive

It can be expensive to have a floor plan created, and so many agents don’t deem this to be a necessary expense. Don’t let this potential expenses cause you to write off the possibility of including a floor plan iwth your listing.

Always ask the seller if they have one to provide. You may be surprised by how many people have one, and now your listing will stand out by giving buyers what they want.

The Legal Considerations

Sometimes the original floor plan drawins are coprighted. Using these can get you in trouble. So use caution here.

The other point to keep in mind is that you need to be very clear about your floor plan being a represenation for marketing purposes. That it might be different from the lgal description.

You Have Options for Your Floor Plans

Have you checked out online services that will help you create the visuals you need? A website like Room Sketcher is affordable and offers plenty of options for creating a custom floor plan. you can even hire them to create it for you.

Have Killer Listings with the Best Real Estate Photographers and Floor Plans

You can hire the best real estate photographers, but if you don’t accurately display the home, you are going to miss out on potential buyers.

So take your listings to the next level by including a floor plan with them.

Schedule your real estate photography with our expert photographers today!