If you aren’t familiar with social media by now, you are seriously behind the times. But let’s take it one step further. It’s one thing to have your own personal social media accounts; it’s completely different to run a business account.
So what are you doing to promote your real estate business on social media? Are you using your real photos?
You’ve paid for commercial photography, and they are beautiful. Some of them evoke feelings of longing, or home, or of happy memories.
This makes them perfect for use on social media. Let’s talk about how you can start using your high-quality professional photos on social media.
Why Use High-Quality Images
Did you know that 78% of marketers who have actively used their social media for two years benefit from increased traffic to their website?
Using social media correctly can increase your reach, brand awareness, website traffic, and new leads. 84% of real estate professionals know this and are using social media.
The majority of them are on Facebook. About 80% of those who use social media are on Facebook.
When it comes to home buyers, 45% of those who view a home online will then go on to walk through the home.
About 29% of people who do an internet search will then reach out to the agent.
Some internet search will take other action. About 21% will drive by or go view the home.
How to Use Your Commercial Photography
When you post images on social media, you need to make sure you are using the right sized images. Otherwise, your content looks unfinished. This is a turn off to your audience.
Crop your images before you post them.
- Profile picture: 110 x 110
- Photot thumbnails: 161 x 161
- Shared images: 1080 x 1080
- Stories: 1080 x 1920
- Profile picture: 180 x 180
- Cover picture: 820 x 312
- Shared images: 1,200 x 630
- Highlighted Image: 1,200 x 717
- Event image: 1920 x 1080
- Profile picture: 400 x 400
- Background image: 1584 x 396
- Company logo: 300 x 300/li>
- Companybackground image: 1536 x 768
- Shared image: 1200 x 628
- Profile picture: 165 x 165
- Pin aspect ratio: 2:3 and 1:3:5
Promotional Real Estate Strategies for Realtors
Now we are going to talk about a few social media strategies where you can combine your use of high-quality imagery with other engagement growth techniques.
Promote the Area
Sometimes we get a bit of tunnel vision. You want to sell a house, and you focus on it, promote it.
The problem with this is that you remain disconnected from the community. You lose the connection that makes people feel as if you care about more than selling that home.
The way to address this is to talk about events or news in the area. Remember to keep it positive and upbeat. Don’t talk about crime, that will discourage people from moving to the city or town. Instead, talk about a local festival or an achievement by someone from the town.
If you have aerial photography, this is a great way to give people a unique view of their hometown. It also ties your business and home to the community.
Don’t be afraid to show a bit of your personality. If there is a unique feature about a home, don’t be afraid to express your opinion about it. Spark a conversation about it.
This gives you a reason to use your real estate images again. IT also encourages engagement with your audience.
Chat with Your Followers
Building on our last tip, once you get people to interact with your page, you need to respond to them. After all, that’s the point of social media, to be social.
Don’t be afraid to use an image in your response when the platform allows it. Facebook is a perfect example of this. If someone leaves a comment asking a question, use an image in addition to your response.
People respond better to images, and it reduces the risk of misunderstanding your text.
Stop Making All Your Content About Your Listings
Do you enjoy it when a business continuously shouts about their products and promotions? No, You don’t. So why would anyone want to hear you do it?
Instead, you can use your professional real estate images to accompany other content. We already showed you that high-quality commercial photography and video are what people want. So use your images to boost the performance of your other content.
You could provide tips for buyers and sellers:
- Prep your home for sale
- Staging tips
- Inspection process
- Closing process
- Local market trends
Maintain Your Connection
One trap we see a lot of realtors fall into is that they only speak to first time home buyers. Don’t forget those who you have already helped find a new home.
Acknowledging your homeowner milestones is a great way to be able to reuse your old commercial photography.
If someone buildings an addition on their home you can congratulate them on it getting finished.
Or you can wish clients a happy 1st year anniversary on buying their home.
Keep in touch with your clients and look for ways to acknowledge the highlights in their lives.
Hire a Photographer
Are you ready to boost your social media game with high-quality commercial photography? Then it’s time to give us a call.
We can help you capture images of your listings while giving you quality content for your social media.